The Media Planning & Buying Agency focuses heavily on helping UK brands navigate the US media landscape. A lot of businesses want to test or expand into the US, but the scale, pricing and way things work over there can be completely different to what they’re used to.

It’s very easy to overspend, choose the wrong placements, or get talked into campaigns that look impressive on paper but don’t actually reach the right people. Our role is to slow that process down and make it practical.

We help UK teams understand the reality of US media, how audiences behave differently, what channels make sense, and how to structure spend in a way that allows them to learn without gambling everything at once. That might mean starting small, running test campaigns, or using more targeted buys before anything wider is considered.

My focus is always on clarity and control. I want clients to understand what they’re buying, why they’re buying it, and what they should realistically expect in return. There is a huge opportunity for UK brands in the US, but only if the planning is sensible.

It’s about helping businesses expand into a new market with confidence, rather than guesswork.