Grid came from frustration more than anything else. We were using different social scheduling tools and constantly finding ourselves working around them rather than with them. Either they were packed with features nobody actually needed, or they made really basic things feel clunky.

So we decided to build something that feels logical. Grid is designed for people who actually manage content day-to-day. Agencies, founders and small teams who don’t have time for overcomplicated software. My role is to guide what gets built, why it gets built, and to constantly look at it from the user’s side rather than the developer’s.

The aim isn’t to be the biggest platform. The aim is to be the one that simply works the way you expect it to.